THE NEEDS OF THE GUEST IN FOCUS
Our experiences are categorised in groups of offerings, each one is based on the guest’s needs and the purpose of the experience. These needs are to See, Discover and Meet. As all the experiences belong to a specific group of offerings, it is easy for the guest to get an overview and make the right selection from Stromma's extensive programme range.
- SEE the offerings in this group are characterised by the need to get a rapid overview and orientation at a location - this group contains all Stromma's sightseeing tours.
- DISCOVER is characterised by the need to get to know unique and exciting settings and acquire in-depth knowledge; experiences in this group include guided half and whole day excursions.
- MEET the need to socialise is central and includes all restaurant cruises and corporate events at our facilities.
Every single guest is equally important for Stromma and our motto is that the last guest of the day should be treated with the same friendliness as the day's first.
BUSINESS CONCEPT
Experiences, activities and entertainment for meetings and recreation.
MISSION
Lifelong memories
Stromma Turism & Sjöfart AB produces experiences that aim to give every single guest lifelong memories. These experiences are focused on sightseeing tours, entertainment and activities for tourists, local residents and companies, where heritage archipelago vessels, modern sightseeing boats, unique facilities, special buses and a friendly atmosphere constitute the key components.
VISION
Top of the class
All of the individual experiences in the programme range should come top of their class in a comparison with similar experiences. Everything that happens in the moment of truth must be top class.
Stromma Kanalbolaget has been Purveyor to the Court of Sweden since 1990. This title is synonymous with Swedish quality.
HISTORY
Stromma’s experiences are underpinned by a strong tradition of historic and cultural values. Stromma has a history dating back to 1809. Today the company is the largest provider of experiences in the Nordics.
1809
Per Christian Rettig founded P.C Rettig & Co in Gävle
1847
Per Christian Rettig started Rettigska varvet
1897
Ångfartygs AB Bore Lines is established
1968
Nya Ångfartygs AB Strömma Kanal is established
1978
Bore Tourist Sightseeing is acquired
1991
Strömma City Sightseeing Stockholm is acquired
1992
Ångfartygs AB Strömma Kanal is acquired
1997
Bore Paddan is acquired
1999
Bore changed name to Strömma Turism & Sjöfart AB
1999-2009
Various acquisitions, including Open Top Tours, Rederi AB Göta Kanal, Interbus AB, Ekmanbuss and Rundan Turisttrafik (established 1947)
2011-2013
Business acquired in Denmark, Finland and Norway
2013
Royal Sightseeing is acquired
2015
Interbus, Viking Bus and Ekmanbuss gets divested
Today Stromma operates in Copenhagen, Aarhus, Amsterdam, Utrecht, Stockholm, Gothenburg, Malmö, Helsinki, Oslo, Stavanger, Bergen, Ålesund & Geiranger. Stromma´s 30 brands include several well-known names.
